Brand awareness lagging

The accumulated number of registered trademarks applied for by domestic enterprises in other countries reached 7,100 by the end of last year, while the number of applications by foreign enterprises was 223,000. The disparity shows that the brand awareness of Chinese enterprises lags behind their foreign counterparts, Li Jianchang, director of the trademark office under the State Administration for Industry and Commerce said at a recent forum.

Chairman of All-China Federation of Industry & Commerce Sun Xiaohua agrees. He says, "The development of China's own brands is still weak compared to other countries, which does not fit China's status in global economy and trade. Many enterprises lack the awareness of trademark protection, so Chinese well-known trademarks are often maliciously registered in other countries."

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