Enhance the Sports Industry's IP Innovation, Application, Protection and Management Level

The State Council recently released the Guidance on Accelerating the Development of Sports Industry. It explicitly stated that the development and protection of intangible assets of sports industry should be enhanced and the sports industry's IP innovation, application, protection and management level should be improved.

Guidance pointed out the need to strengthen the development, management and protection of sports industry's intangible assets including names of sports events and activities, as well as logos. Sports enterprises should enhance sports product's brand building and promote trademark strategy so as to increase the added value and enhance the market competitiveness of sports products.

http://www.chinaipr.gov.cn/news/government/635749.shtml

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